徳島県西部に位置する三好市は四国の真ん中。昔から交通の要所として栄え、様々な人たちが行きかう交差点でした。人々は霊峰・剣山を代表とする山に囲まれた土地で、祖谷川が流れ込む清流・吉野川とともに暮らしてきました。豊かな自然がもたらす美味しい水と大地の恵みのおかげで、市内には古くから続く醸造所や商店などがいまだに残り、伝統的な特産品を造り続けています。
そこには「故郷の味を懐かしく思ってくださる人たちのためにも伝統製法を忠実に守り、先代たちから受け継いできたこの味を次の世代に伝えたい」との思いを込めて、日々の営みをこつこつと続けてきた人たちがいます。
田舎ならではの素朴でどこか懐かしく、それでいて伝統に裏打ちされた確かな品質のものをこのカタログでは集めています。ぜひ、この中から作り手の想いがいっぱい詰まった三好市のとっておきを手に取ってください。

Miyoshi is located in western Tokushima Prefecture at the center of the Shikoku Region. It has been prospering as an important point of traffic since a very long time ago, serving as an intersection for different types of people. People have inhabited this land blessed with Mount Tsurugi and the clear water Yoshino River with one of its tributaries being Iya Valley. Thanks to the tasty waters and blessed soil bestowed by the abundant nature, there are still many old breweries and shops in the city serving traditional local specialties.
In this city you will find people who have been diligently safeguarding the traditional recipes handed down to them by their ancestors to pass the culinary heritage on to the subsequent generations and to serve people who miss the food reminiscent of their hometown.
In this catalog we have gathered traditional quality goods distinct to the simple nostalgic countryside.
You can choose any of these from among the best of Miyoshi City full of craftsmanship.